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~person:"Maier, Norman Raymond Frederick"
~person:"Yoon, Sukki"
~subject:"Konsumentenverhalten"
~subject:"Personality psychology"
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Konsumentenverhalten
Personality psychology
Advertising effects
4
Persönlichkeitspsychologie
4
Psychology of advertising
4
Werbepsychologie
4
Werbewirkung
4
Advertising
3
Arbeitspsychologie
3
Consumer behaviour
3
Economic psychology
3
Organizational behaviour
3
Organizational psychology
3
Psychologie
3
Psychology
3
Verhalten in Organisationen
3
Werbung
3
Wirtschaftspsychologie
3
Arbeitsstudie
2
Berufsauslese und Personalauslese
2
Betriebspsychologie
2
Human relations
2
Industrie
2
Manufacturing industries
2
psychological distance
2
Assertive language
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Betriebspersonal
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Cognition
1
Comparison
1
Construal level theory
1
Cultural difference
1
Cultural identity
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Discount
1
Embodied cognition
1
Emotion
1
Environmental advertising
1
Hedonic appeal
1
Hedonic price index
1
Hedonischer Preisindex
1
Industrial organization
1
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English
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Maier, Norman Raymond Frederick
Yoon, Sukki
Gutjahr, Gert
8
Akerlof, George A.
6
Felser, Georg
6
Sunstein, Cass R.
6
Thaler, Richard H.
6
Krishna, Aradhna
5
Scitovsky, Tibor
5
Smith, N. Craig
5
Stroebe, Wolfgang
5
Fennis, Bob Michaël
4
Foxall, Gordon R.
4
Kranton, Rachel E.
4
Mullainathan, Sendhil
4
Rucker, Derek D.
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Bauer, Hans H.
3
Elder, Ryan S.
3
Grinstein, Amir
3
Grunert, Klaus G.
3
Hansen, Flemming
3
Kardes, Frank R.
3
Kim, Kacy K.
3
Kimmel, Allan J.
3
Kronrod, Ann
3
Lewis, Alan
3
Martin, Kelly D.
3
McQuarrie, Edward F.
3
Moser, Klaus
3
Neumann, Peter
3
Pelsmacker, Patrick de
3
Raab, Gerhard
3
Raaij, Willem Fred van
3
Rempel, Jan Eric
3
Rosenstiel, Lutz von
3
Schor, Juliet B.
3
Sundbo, Jon
3
Teng, Lefa
3
Wathieu, Luc
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International journal of advertising : the review of marketing communications
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
5
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1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
3
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
4
Psychology in industry : a psychological approach to industrial problems
Maier, Norman Raymond Frederick
-
1946
Persistent link: https://www.econbiz.de/10000569695
Saved in:
5
Psychology in industry : a psychological approach to industrial problems
Maier, Norman Raymond Frederick
-
1955
-
2. edition
Persistent link: https://www.econbiz.de/10001459740
Saved in:
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