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~person:"Maier, Norman Raymond Frederick"
~person:"Yoon, Sukki"
~subject:"Personality psychology"
~subject:"Psychology of advertising"
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Personality psychology
Psychology of advertising
Advertising effects
4
Persönlichkeitspsychologie
4
Werbepsychologie
4
Werbewirkung
4
Advertising
3
Arbeitspsychologie
3
Consumer behaviour
3
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3
Konsumentenverhalten
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3
Organizational psychology
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Psychologie
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Psychology
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Verhalten in Organisationen
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Werbung
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psychological distance
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Environmental advertising
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Hedonic appeal
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Hedonic price index
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Maier, Norman Raymond Frederick
Yoon, Sukki
Esch, Franz-Rudolf
13
Karlan, Dean
10
Pelsmacker, Patrick de
10
Zinman, Jonathan
10
Gierl, Heribert
9
Neumann, Peter
9
Mullainathan, Sendhil
8
Akerlof, George A.
6
Alan, Sule
6
Felser, Georg
6
Fennis, Bob Michaël
6
Krishna, Aradhna
6
Kroeber-Riel, Werner
6
Langner, Tobias
6
Stroebe, Wolfgang
6
Eisend, Martin
5
Grossman, Michael
5
Karmasin, Helene
5
Praxmarer-Carus, Sandra
5
Rosenstiel, Lutz von
5
Smith, N. Craig
5
Bak, Peter Michael
4
Batra, Rajeev
4
Bertrand, Marianne
4
Cemalcılar, Mehmet
4
Chang, Chingching
4
Cornwell, T. Bettina
4
Dahl, Darren W.
4
Fischer, Alexander
4
Galasso, Vincenzo
4
Hansen, Flemming
4
Heath, Robert
4
Häusel, Hans-Georg
4
Kardes, Frank R.
4
Kranton, Rachel E.
4
Mayer, Hans
4
McQuarrie, Edward F.
4
Moser, Klaus
4
Nannicini, Tommaso
4
Nelson, Michelle R.
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
3
Text versus pictures in advertising : effects of psychological distance and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Kim, Kacy K.
;
Kim, Yeonshin
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 528-543
Persistent link: https://www.econbiz.de/10012200288
Saved in:
4
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
5
Psychology in industry : a psychological approach to industrial problems
Maier, Norman Raymond Frederick
-
1946
Persistent link: https://www.econbiz.de/10000569695
Saved in:
6
Psychology in industry : a psychological approach to industrial problems
Maier, Norman Raymond Frederick
-
1955
-
2. edition
Persistent link: https://www.econbiz.de/10001459740
Saved in:
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