Sheth, Jagdish N. (ed.); Jain, Varsha (ed.); … - 2024
Consumer Decision Making -- Chapter 4 - The role of service design in enhancing marketing-customer service collaboration …, American Marketing Association, and Academy of Marketing Science. Prof. Varsha Jain is AGK Chair Professor of Marketing at MICA …. Dr. Emmanuel Mogaji has a Ph.D. in Marketing. He is an Associate Professor in Marketing at the Keele Business School …