//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~person:"Naudé, Peter"
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Innovation
Marketing theory
79
Marketingtheorie
76
Marketing
70
Marktforschung
65
Market research
59
Relationship marketing
53
Marketing management
52
Marketingmanagement
52
Beziehungsmarketing
50
Lieferantenmanagement
47
Supplier relationship management
47
Consumer behaviour
35
B-to-B-Marketing
34
Konsumentenverhalten
34
Theorie
29
Theory
29
International marketing
26
Internationales Marketing
19
Business network
17
Unternehmensnetzwerk
17
USA
16
United States
16
Marketingforschung
11
Strategic management
10
Strategisches Management
10
Brand management
9
Markenführung
9
Naresh K. Malhotra
9
United Kingdom
9
Bibliometrics
8
Bibliometrie
8
Confidence
7
Conjoint analysis
7
Conjoint-Analyse
7
Emerging economies
7
Marketing research
7
Paul E. Green
7
Schwellenländer
7
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
35
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Collection of articles of several authors
4
Collection of articles written by one author
4
Sammelwerk
4
Sammlung
4
Conference paper
2
Konferenzbeitrag
2
Festschrift
1
Reprint
1
research-article
1
more ...
less ...
Language
All
English
42
Author
All
Malhotra, Naresh K.
Naudé, Peter
Sheth, Jagdish N.
Kleinaltenkamp, Michael
51
Backhaus, Klaus
36
Belz, Christian
23
Svensson, Göran
23
Johnston, Wesley J.
22
Di Benedetto, C. Anthony
21
Henneberg, Stephan
21
Homburg, Christian
21
Baumgarth, Carsten
19
Kowalkowski, Christian
19
Lindgreen, Adam
18
O'Cass, Aron
18
Geiger, Ingmar
17
Lilien, Gary L.
17
Voeth, Markus
17
Herstatt, Cornelius
16
Sharma, Arun
16
Grewal, Rajdeep
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Weiber, Rolf
15
Agnihotri, Raj
14
Brennan, Ross
14
Jacob, Frank
14
Keränen, Joona
14
Vrontis, Demetris
14
Cova, Bernard
13
Hofmaier, Richard
13
Pepels, Werner
13
Albers, Sönke
12
Andersen, Poul Houman
12
Kohtamäki, Marko
12
Rangarajan, Deva
12
Ritter, Thomas
12
Schmitz, Christian
12
Sridhar, Shrihari
12
Terho, Harri
12
Woodside, Arch G.
12
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
20
Legends in marketing
5
Journal of business-to-business marketing
4
Journal of business research : JBR
3
Marketing intelligence & planning
2
Psychology & marketing
2
International journal of technology management : IJTM
1
Journal of Consumer Marketing
1
Journal of business market management : jbm
1
Legends in strategic marketing
1
Marketing theory
1
more ...
less ...
Source
All
ECONIS (ZBW)
41
Other ZBW resources
1
Showing
1
-
10
of
42
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Teach well, learn better - customer involvement and new product performance in B2B markets : the role of desorptive and absorptive capacity
Najafi-Tavani, Saeed
;
Naudé, Peter
;
Smith, Paul
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 263-275
Persistent link: https://www.econbiz.de/10014227557
Saved in:
2
Examining the dark force consequences of AI as a new actor in B2B relationships
Keegan, Brendan James
;
Iredale, Sophie
;
Naudé, Peter
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 228-239
Persistent link: https://www.econbiz.de/10014454897
Saved in:
3
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
4
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
5
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
6
Relationships and networks as examined in Industrial
Marketing
Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
7
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
8
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
9
When customer involvement hinders/promotes product innovation performance : the concurrent effect of relationship quality and role ambiguity
Najafi-Tavani, Saeed
;
Zaefarian, Ghasem
;
Robson, Matthew J.
- In:
Journal of business research : JBR
145
(
2022
),
pp. 130-143
Persistent link: https://www.econbiz.de/10013197888
Saved in:
10
The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria
;
Naudé, Peter
;
Henneberg, Stephan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->