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~person:"Malhotra, Naresh K."
~person:"Pepels, Werner"
~subject:"Lieferantenmanagement"
~subject:"Marketing management"
~type_genre:"Collection of articles of several authors"
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Lieferantenmanagement
Marketing management
Marketing
17
Theorie
17
Theory
17
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13
Germany
13
Market research
12
Marktforschung
12
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11
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Collection of articles of several authors
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German
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Malhotra, Naresh K.
Pepels, Werner
Bruhn, Manfred
20
Sheth, Jagdish N.
16
Drees, Norbert
15
Meffert, Heribert
12
Homburg, Christian
9
Kleinaltenkamp, Michael
9
Bogaschewsky, Ronald
7
Fritz, Melanie
7
Ahlert, Dieter
6
Brem, Alexander
6
Dangelmaier, Wilhelm
6
Bauer, Hans H.
5
Esch, Franz-Rudolf
5
Helmke, Stefan
5
Pilarczyk, Bogna
5
Stölzle, Wolfgang
5
Sydow, Jörg
5
Varadarajan, Rajan
5
Zentes, Joachim
5
Eßig, Michael
4
Hermanns, Arnold
4
Hippner, Hajo
4
Langner, Tobias
4
Larimo, Jorma
4
Laroche, Michel
4
Lasch, Rainer
4
Pfohl, Hans-Christian
4
Plinke, Wulff
4
Springer, Reiner
4
Viswanathan, Madhu
4
Wilde, Klaus D.
4
Wind, Yoram
4
Backhaus, Klaus
3
Balmer, John M. T.
3
Belz, Christian
3
Berndt, Ralph
3
Boutellier, Roman
3
Brost, Heike
3
Chadraba, Petr
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NWB Verlag
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ECONIS (ZBW)
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1
Fallstudien zum
Marketing
Pepels, Werner
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011349621
Saved in:
2
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
3
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
4
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
5
After Sales Service : Geschäftsbeziehungen profitabel gestalten
Pepels, Werner
(
ed.
);
Blümelhuber, Christian
(
contributor
)
-
2007
-
2., erw. Aufl.
Persistent link: https://www.econbiz.de/10003438732
Saved in:
6
Business-to-Business-
Marketing
: Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
7
Marketing
-Controlling-Organisation : Grundgestaltung marktorientierter Unternehmenssteuerung
Pepels, Werner
(
ed.
);
Birker, Klaus
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001746467
Saved in:
8
Absatzpolitik : die Instrumente des Verkaufsmarketing
Pepels, Werner
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000670935
Saved in:
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