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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Business-to-business marketing"
~subject:"Schwellenländer"
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Business-to-business marketing
Schwellenländer
Marketing theory
75
Marketingtheorie
75
Marktforschung
59
Market research
57
Marketing
51
Marketingmanagement
50
Marketing management
49
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
32
Konsumentenverhalten
32
Theorie
29
Theory
29
Internationales Marketing
19
International marketing
18
Lieferantenmanagement
16
Supplier relationship management
16
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Naresh K. Malhotra
9
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Paul E. Green
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19
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Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
34
Johnston, Wesley J.
23
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Hinson, Robert
18
Homburg, Christian
18
Lindgreen, Adam
18
Sharma, Arun
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Kumar, V.
17
Voeth, Markus
16
Adeola, Ogechi
15
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Mogaji, Emmanuel
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pepels, Werner
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Plinke, Wulff
11
Rangarajan, Deva
11
Sharma, Piyush
11
Ahearne, Michael
10
Ehret, Michael
10
Ellis, Nick
10
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Legends in marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Journal of business research : JBR
2
Marketing intelligence & planning
2
Journal of marketing
1
Legends in strategic marketing
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ECONIS (ZBW)
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1
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
2
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
3
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
4
Growing the pie in emerging markets :
marketing
strategies for increasing the ratio of non-users to users
Sinha, Mona
;
Sheth, Jagdish N.
- In:
Journal of business research : JBR
86
(
2018
),
pp. 217-224
Persistent link: https://www.econbiz.de/10011855302
Saved in:
5
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
6
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
Saved in:
7
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
8
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
9
Impact of emerging markets on
marketing
: rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
10
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
1
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