//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"Conjoint-Analyse"
~type_genre:"Sammelwerk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Conjoint-Analyse
Marketing theory
26
Marketingtheorie
26
Marketing
17
Marketing management
15
Marketingmanagement
15
Market research
12
Marktforschung
12
Theorie
12
Theory
12
Consumer behaviour
7
Konsumentenverhalten
7
Paul E. Green
7
Economic history
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Rajan Varadarajan
5
Scientists
5
Wissenschaftler
5
Conjoint analysis
4
International marketing
4
Internationales Marketing
4
Market segmentation
4
Marktsegmentierung
4
Scientific method
4
Wissenschaftliche Methode
4
Strategic management
3
Strategisches Management
3
Aufsatzsammlung
2
B-to-B-Marketing
2
Beziehungsmarketing
2
Emerging economies
2
Innovation
2
Inter-firm cooperation
2
Lieferantenmanagement
2
Multivariate Analyse
2
Multivariate analysis
2
Relationship marketing
2
Schwellenländer
2
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Sammelwerk
Article in journal
9
Aufsatz in Zeitschrift
9
Collection of articles of several authors
6
Collection of articles written by one author
6
Sammlung
6
Festschrift
4
Aufsatz im Buch
1
Book section
1
Reprint
1
more ...
less ...
Language
All
English
6
Author
All
Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
14
Ellis, Nick
5
Plinke, Wulff
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Rao, Vithala R.
4
Geiger, Ingmar
3
Green, Paul E.
3
Gustafsson, Anders
3
Hinterhuber, Andreas
3
Jacob, Frank
3
Pepels, Werner
3
Andersson, Per
2
Baumgarth, Carsten
2
Fließ, Sabine
2
Hauser, John R.
2
Hofmaier, Richard
2
Lilien, Gary L.
2
Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Weiber, Rolf
2
Wind, Yoram
2
Abrell, Thomas
1
Adhikari, Atanu
1
Akca, Selin
1
Aldas-Manzano, Joaquin
1
Ammann, Paul
1
Axelsson, Björn
1
Baaken, Thomas
1
Bengtsson, Maria
1
Beverland, Michael B.
1
Birker, Klaus
1
Bozyazi, Esin
1
Bradlow, Eric T.
1
Brashear-Alejandro, Thomas
1
Bruhn, Manfred
1
Büschken, Joachim
1
Canavari, Maurizio
1
more ...
less ...
Published in...
All
Legends in marketing
6
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
2
Organizational buyer behavior
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969790
Saved in:
3
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
4
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
5
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
6
Marketing
research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->