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~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
~subject:"Consumer behaviour"
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Business-to-business marketing
Consumer behaviour
Marketing theory
75
Marketingtheorie
75
Marketing
65
Marktforschung
64
Market research
57
Marketingmanagement
50
Marketing management
49
Beziehungsmarketing
35
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35
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32
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29
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19
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18
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16
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Malhotra, Naresh K.
Sheth, Jagdish N.
Han, Heesup
70
Kleinaltenkamp, Michael
54
Wiedmann, Klaus-Peter
52
Mattila, Anna S.
49
Huber, Frank
48
Loureiro, Sandra Maria Correia
47
Herrmann, Andreas
46
Homburg, Christian
45
Bauer, Hans H.
43
Kumar, V.
43
Phau, Ian
42
Backhaus, Klaus
41
Verhoef, Peter C.
41
Hollebeek, Linda D.
40
Grewal, Dhruv
39
Bang, Nguyen
36
Gierl, Heribert
36
Dwivedi, Yogesh Kumar
35
Ko, Eunju
35
Usman, Osly
34
Walsh, Gianfranco
33
Bagozzi, Richard P.
32
Pelsmacker, Patrick de
32
Vrontis, Demetris
32
Cova, Bernard
31
Melewar, T. C.
31
Swoboda, Bernhard
31
Romaniuk, Jenni
30
Sharma, Piyush
30
Balaji, M. S.
28
Rajagopal
28
Chintagunta, Pradeep K.
27
Johnston, Wesley J.
27
Paul, Justin
27
Sarkar, Abhigyan
27
Woodside, Arch G.
27
Dawes, John
26
Foxall, Gordon R.
26
Khare, Arpita
26
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Legends in marketing
9
Journal of business research : JBR
4
Legends in consumer behavior
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
3
Review of marketing research
3
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2
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1
International journal of consumer studies
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice
1
Journal of marketing theory and practice : JMTP
1
Journal of retailing
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Journal of retailing and consumer services
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Marketing theory
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Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Sustainable
marketing
: market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
3
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
4
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
5
New areas of research in
marketing
strategy, consumer behavior, and
marketing
analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
6
The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.
;
Jain, Varsha
;
Ambika, Anupama
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
Saved in:
7
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
8
Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
Saved in:
9
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
10
Global
marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
Saved in:
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