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~person:"Malhotra, Naresh K."
~source:"econis"
~subject:"Market research"
~subject:"Market segmentation"
~type_genre:"Aufsatz in Zeitschrift"
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Malhotra, Naresh K.
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Journal of marketing research : JMR
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Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
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