//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Dienstleistungsqualität"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Dienstleistungsqualität
Market research
Marktforschung
52
Marketing theory
29
Marketingtheorie
29
Marketing
22
Theorie
21
Theory
21
Consumer behaviour
12
Konsumentenverhalten
12
Marketingforschung
11
Marketingmanagement
10
Marketing management
9
Naresh K. Malhotra
9
Beziehungsmarketing
8
Relationship marketing
8
USA
7
United States
7
Business-to-business marketing
6
International marketing
5
Internationales Marketing
5
Lieferantenmanagement
5
Supplier relationship management
5
Bibliometrics
4
Bibliometrie
4
Brand management
4
Markenführung
4
Service quality
4
Brand
3
Brand image
3
Conjoint analysis
3
Conjoint-Analyse
3
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Markenartikel
3
Markenimage
3
Marketing research
3
Nachhaltige Entwicklung
3
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Book / Working Paper
33
Article
22
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Lehrbuch
10
Textbook
10
Collection of articles of several authors
9
Sammelwerk
9
Aufsatz im Buch
8
Book section
8
Reprint
3
Aufsatzsammlung
2
CD-ROM, DVD
2
Collection of articles written by one author
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Multi-volume publication
1
Sammlung
1
more ...
less ...
Language
All
English
55
Author
All
Malhotra, Naresh K.
Kleinaltenkamp, Michael
52
Homburg, Christian
51
Backhaus, Klaus
39
Herrmann, Andreas
36
Pepels, Werner
35
Bruhn, Manfred
32
Gustafsson, Anders
31
Kumar, V.
31
Hruschka, Harald
30
Decker, Reinhold
28
Huber, Frank
28
Bauer, Hans H.
26
Mattila, Anna S.
26
Albers, Sönke
25
Prentice, Catherine
25
Svensson, Göran
25
Han, Heesup
24
Sharma, Piyush
24
Wildner, Raimund
24
Grewal, Rajdeep
22
Johnston, Wesley J.
22
Naudé, Peter
22
Sarstedt, Marko
22
Voeth, Markus
22
Wiedmann, Klaus-Peter
22
Hildebrandt, Lutz
21
Kamakura, Wagner A.
21
Kowalkowski, Christian
21
McColl-Kennedy, Janet R.
21
Sheth, Jagdish N.
21
Wedel, Michel
21
Hair, Joseph F.
20
Henneberg, Stephan
20
Woodside, Arch G.
20
Baumgarth, Carsten
19
Geiger, Ingmar
19
Lindgreen, Adam
19
Grewal, Dhruv
18
Klarmann, Martin
18
more ...
less ...
Published in...
All
Review of marketing research
11
SAGE library in marketing
7
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Legends in marketing
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
Journal of marketing research : JMR
2
Always learning
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 4
1
International marketing review
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Pearson always learning
1
Prentice-Hall international editions
1
Psychology & marketing
1
Review of marketing research , 4
1
The handbook of marketing research : uses, misuses, and future advances
1
The nature and scope of marketing research
1
more ...
less ...
Source
All
ECONIS (ZBW)
55
Showing
51
-
55
of
55
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Basic
marketing
research : applications to contemporary issues
Malhotra, Naresh K.
-
2002
-
Internat. ed
Persistent link: https://www.econbiz.de/10001624740
Saved in:
52
Special issue on the state of the art in
marketing
research
Malhotra, Naresh K.
(
contributor
)
- In:
Journal of the Academy of Marketing Science
16
(
1988
)
1
Persistent link: https://www.econbiz.de/10001062773
Saved in:
53
Self concept and product choice : an integrated perspective
Malhotra, Naresh K.
- In:
Journal of economic psychology : research in economic …
9
(
1988
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10001043152
Saved in:
54
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
Saved in:
55
Validity and structural reliability of multidimensional scaling
Malhotra, Naresh K.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 164-173
Persistent link: https://www.econbiz.de/10001036289
Saved in:
First
Prev
1
2
3
4
5
6
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->