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~person:"Malshe, Avinash"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"United States"
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Markenführung
Marketing management
United States
Sales promotion
7
Verkaufsförderung
7
Marketingmanagement
4
Salespeople
4
Verkaufspersonal
4
Marketing
3
Perception
3
Wahrnehmung
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2
Sales-marketing interface
2
Saudi Arabia
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Saudi-Arabien
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Bibliometrics
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Malshe, Avinash
Kaiser, Harry M.
6
Gómez, Miguel I.
5
Jain, Amit
5
Malik, Garima
5
Heerde, Harald J. van
4
Johnston, Mark W.
4
Marshall, Greg W.
4
Richards, Timothy J.
4
Villas-Boas, Sofia
4
Zettelmeyer, Florian
4
Ailawadi, Kusum L.
3
Arora, Neeraj
3
Busse, Meghan R.
3
Churchill, Gilbert A.
3
Ford, Neil M.
3
Johnson, Jeff S.
3
Moon, Sangkil
3
Perloff, Jeffrey M.
3
Sivakumaran, Bharadhwaj
3
Talukdar, Debabrata
3
Walker, Orville C.
3
Wittink, Dick R.
3
Abril Barrie, Carmen
2
Alston, Julian Mark
2
Amir, On
2
Avdulaj, Jonida
2
Block, Martin P.
2
Brown, Mark G.
2
Capriello, Antonella
2
Chevalier, Judith A.
2
Chunawalla, S.A.
2
Donaldson, Bill
2
Dong, Diansheng
2
Dover, Yaniv
2
Freebairn, John William
2
Gauri, Dinesh K.
2
Goldsmith, Kelly
2
Gupta, Sachin
2
Hackley, Christopher E.
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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1
Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash
;
Johnson, Jeff S.
;
Viio, Paul
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
Saved in:
2
A repertoire of marketers' trust-building strategies within the sales-marketing interface
Malshe, Avinash
;
Khatib, Jamal A. al-
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10011753788
Saved in:
3
Exploration of sales-marketing interface nuances in Saudi Arabia
Malshe, Avinash
;
Khatib, Jamal A. al-
;
Al-Habib, Mohammed
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10009562082
Saved in:
4
An exploration of key connections within sales-marketing interface
Malshe, Avinash
- In:
The journal of business & industrial marketing
26
(
2011
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
Saved in:
5
How is marketers' credibility construed within the sales-marketing interface?
Malshe, Avinash
- In:
Journal of business research : JBR
63
(
2010
)
1
,
pp. 13-19
Persistent link: https://www.econbiz.de/10003909480
Saved in:
6
What makes strategy making across the sales-marketing interface more succesful?
Malshe, Avinash
;
Sohi, Ravipreet S.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 400-421
Persistent link: https://www.econbiz.de/10003926570
Saved in:
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