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~person:"Malthouse, Edward C."
~subject:"Electronic Commerce"
~subject:"Relationship marketing"
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Electronic Commerce
Relationship marketing
Internet marketing
12
Online-Marketing
12
Consumer behaviour
9
Konsumentenverhalten
9
Social Web
8
Social web
8
Beziehungsmarketing
7
Customer integration
4
Kundenintegration
4
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4
Virales Marketing
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Online retailing
3
Online-Handel
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Malthouse, Edward C.
Kollmann, Tobias
19
Harrigan, Paul
17
Lammenett, Erwin
16
Ahuja, Vandana
14
Dwivedi, Yogesh Kumar
14
Agnihotri, Raj
13
Hajli, Nick
13
Heinemann, Gerrit
13
Hollebeek, Linda D.
13
Wirtz, Bernd W.
13
Kreutzer, Ralf T.
12
Law, Chun Hung Roberts
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Loureiro, Sandra Maria Correia
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Alavi, Shirin
10
Itani, Omar S.
10
Alt, Rainer
9
Qiu, Liangfei
9
Rahman, Zillur
9
Ratten, Vanessa
9
Schultz, Carsten D.
9
Tan, Yong
9
Thaichon, Park
9
Chaffey, Dave
8
Conduit, Jodie
8
Kumar, Vikas
8
Rita, Paulo
8
Skiera, Bernd
8
Vrontis, Demetris
8
Akram, Umair
7
Brodie, Roderick J.
7
Fletcher, Amelia
7
Ghose, Anindya
7
Kamboj, Shampy
7
Karjaluoto, Heikki
7
Ozuem, Wilson
7
Rana, Nripendra P.
7
Ruyter, Ko de
7
Schumann, Jan Hendrik
7
Straker, Karla
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Customer engagement : contemporary issues and challenges
1
Handbook of research on customer engagement
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of service management
1
Journal of service research : JSR
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Policy and marketing strategies for digital media
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ECONIS (ZBW)
8
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1
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
2
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
3
Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
Saved in:
4
Managing customer relationships in the
social
media
era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
5
Too good to be true : the role of online reviews' features in probability to buy
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 142-163
Persistent link: https://www.econbiz.de/10011687909
Saved in:
6
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
7
Marketing communications with networked consumers and negotiated relationships
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Policy and marketing strategies for digital media
,
(pp. 233-245)
.
2014
Persistent link: https://www.econbiz.de/10010369862
Saved in:
8
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
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