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~person:"Malthouse, Edward C."
~subject:"Konsumentenverhalten"
~subject:"Werbung"
~type:"article"
~type_genre:"Aufsatz im Buch"
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Malthouse, Edward C.
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Bridging the gap between advertising academia and practice
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Handbook of research on customer engagement
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ECONIS (ZBW)
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Online reviews as customers' dialogues with and about brands
Maslowska, Ewa
;
Kim, Su Jung
;
Malthouse, Edward C.
; …
- In:
Handbook of research on customer engagement
,
(pp. 76-96)
.
2019
Persistent link: https://www.econbiz.de/10013163352
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How customers engage with brands : a new framework
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Bridging the gap between advertising academia and practice
,
(pp. 231-243)
.
2017
Persistent link: https://www.econbiz.de/10011540381
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