//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Malthouse, Edward C."
~subject:"Kundenintegration"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kundenorientierung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kundenintegration
Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
12
Konsumentenverhalten
12
Customer integration
7
Social Web
5
Social web
5
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Brand management
3
Markenführung
3
B-to-B-Marketing
2
Business-to-business marketing
2
Consumer behavior
2
Customer engagement
2
Customer satisfaction
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Supplier relationship management
2
B2B Marketing
1
B2B marketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand image
1
Brand loyalty
1
Consumer engagement
1
Content marketing
1
Cord cutting
1
Customer analysis
1
Customer commitment
1
Customer engagement behaviors
1
Customer insight
1
Customer lifetime value
1
Customer loyalty
1
Customer relationship management
1
Customer value
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
1
Book section
1
Language
All
English
7
Author
All
Malthouse, Edward C.
Hollebeek, Linda D.
28
Reichwald, Ralf
14
Brodie, Roderick J.
13
Conduit, Jodie
12
Piller, Frank T.
12
Bruhn, Manfred
11
Kumar, V.
9
Jaakkola, Elina
8
Rather, Raouf Ahmad
8
Büttgen, Marion
7
Hadwich, Karsten
7
Hajli, Nick
7
Ihl, Christoph
7
Rahman, Zillur
7
Busser, James A.
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Jacob, Frank
6
Johnson, Lester W.
6
Khan, Imran
6
Kleinaltenkamp, Michael
6
Plewa, Carolin
6
Shulga, Lenna V.
6
Alexander, Matthew
5
Behnam, Mohsen
5
Carlson, Jamie
5
Clark, Moira K.
5
Edvardsson, Bo
5
Fließ, Sabine
5
Gligor, David
5
Herstatt, Cornelius
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Prentice, Catherine
5
Schaarschmidt, Mario
5
more ...
less ...
Published in...
All
Journal of marketing management : MM
2
Customer engagement : contemporary issues and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing analytics : JMA
1
Journal of service management
1
Journal of service research : JSR
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Process control for monitoring customer engagement
Malthouse, Edward C.
;
Wang, Wei-Lin
;
Calder, Bobby J.
; …
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
Saved in:
4
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
7
Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.
;
Hollebeek, Linda D.
- In:
Journal of service research : JSR
14
(
2011
)
3
,
pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->