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~person:"Manchanda, Puneet"
~type_genre:"Amtsdruckschrift"
~type_genre:"Company information"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Manchanda, Puneet
Breitner, Michael H.
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Gamification design for mobile marketing effectiveness
Hofacker, Charles
;
Ruyter, Ko de
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Lurie, Nicholas H.
; …
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2015
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April 2015 [revision]
Persistent link: https://www.econbiz.de/10011284732
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Consumer search behavior on the mobile internet : an empirical analysis
Daurer, Stephan
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Molitor, Dominik
;
Spann, Martin
; …
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2015
Persistent link: https://www.econbiz.de/10011284737
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