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~person:"Manrai, Lalita A."
~subject:"cross-cultural marketing"
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cross-cultural marketing
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Manrai, Lalita A.
Krishna, Aradhna
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Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
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