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~person:"Mantrala, Murali K."
~subject:"Digital platform"
~subject:"Econometric model"
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Dynamic marketing budgeting for platform firms : theory, evidence, and application
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Naik, Prasad A.
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 929-943
Persistent link: https://www.econbiz.de/10010217417
Saved in:
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Allocating marketing resources
Mantrala, Murali K.
- In:
Handbook of marketing
,
(pp. 409-435)
.
2006
Persistent link: https://www.econbiz.de/10003335153
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