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~person:"Marimuthu, Malliga"
~person:"Susanti, Vonny"
~subject:"Brand management"
~subject:"Customer satisfaction"
~subject:"Deutschland"
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Search: subject:"Switching costs"
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Brand management
Customer satisfaction
Deutschland
Kundenzufriedenheit
5
Switching behaviour
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5
Dienstleistungsqualität
4
Service quality
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
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Customer loyalty
2
Generation Y
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Switching costs
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Airline
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Alternative attractiveness
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Beschwerdemanagement
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Brand satisfaction
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Chemical industry
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Complaint management
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Corporate reputation
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Customer retention
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Firmenimage
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Fluggesellschaft
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Kundenbindung
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Markenführung
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Mobile communications
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Mobile internet
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Mobile technologies
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Mobilkommunikation
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Perceived quality
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Switching inducements
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Taiwan
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customer loyalty
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customer satisfaction
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switching cost
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Marimuthu, Malliga
Susanti, Vonny
Fang, Hanming
7
Karlsson, Martin
7
Ziebarth, Nicolas R.
7
Atal, Juan Pablo
6
Blut, Markus
5
Evanschitzky, Heiner
4
Mußhoff, Oliver
4
Oehler, Andreas
4
Bang, Nguyen
3
Henseler, Jörg
3
Janssen, Aljoscha
3
Meier, Volker
3
Roosen, Jutta
3
Stan, Valentina
3
Vincent, Nicolas
3
Werding, Martin
3
Adler, Jost
2
Ahmed, Masood
2
Al-Kwifi, Sam O.
2
Ali, Mazhar
2
Bach, Thomas
2
Beestermöller, Matthias Gerhard
2
Bengtsson, Maria
2
Biedenbach, Galina
2
Castro, Ignacio
2
Chih, Wen-hai
2
Chowdhury, Nusrat
2
Chuah, Stephanie Hui-wen
2
Cobelli, Nicola
2
Confente, Ilenia
2
Dechêne, Christian Frédéric
2
Füller, Johann
2
Georgi, Dominik
2
Gligor, David M.
2
Hirschauer, Norbert
2
Hsu, Li-chun
2
Jessen-Thiesen, Levke
2
Ji, Chen
2
Kleshchelski, Isaac
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Corporate reputation review
1
Journal of air transport management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
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1
Assessing the role of corporate reputation on brand satisfaction : a study of chemical industry
Susanti, Vonny
;
Samudro, Andreas
- In:
Corporate reputation review
25
(
2022
)
2
,
pp. 122-138
Persistent link: https://www.econbiz.de/10013279493
Saved in:
2
Assessing antecedents of loyalty in the industrial relationship model : an examination of base model constituents and moderators
Samudro, Andreas
;
Susanti, Vonny
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
4
,
pp. 255-284
Persistent link: https://www.econbiz.de/10013463242
Saved in:
3
What drives Gen Y loyalty? Understanding the mediated moderating roles of
switching
costs
and alternative attractiveness in the value-satisfaction-loyalty chain
Chuah, Stephanie Hui-wen
;
Marimuthu, Malliga
; …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 124-136
Persistent link: https://www.econbiz.de/10011697928
Saved in:
4
Why do satisfied customers defect? : a closer look at the simultaneous effects of switching barriers and inducements on customer loyalty
Chuah, Stephanie Hui-wen
;
Rauschnabel, Philipp A.
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
3
,
pp. 616-641
Persistent link: https://www.econbiz.de/10011707281
Saved in:
5
The impact of causal attributions on customer satisfaction and switching intention : empirical evidence from the airline industry
Nikbin, Davoud
;
Ismail, Ishak
;
Marimuthu, Malliga
- In:
Journal of air transport management
25
(
2012
),
pp. 37-39
Persistent link: https://www.econbiz.de/10009664102
Saved in:
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