Assessing antecedents of loyalty in the industrial relationship model : an examination of base model constituents and moderators
Year of publication: |
2022
|
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Authors: | Samudro, Andreas ; Susanti, Vonny |
Subject: | customer loyalty | customer satisfaction | Perceived quality | perceived value | switching cost | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Wechselverhalten | Switching behaviour | Dienstleistungsqualität | Service quality |
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