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~person:"Martin, Graeme"
~person:"Mölk, Andreas"
~subject:"Brand management"
~subject:"Employer attractiveness"
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Brand management
Employer attractiveness
HR marketing
8
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4
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Martin, Graeme
Mölk, Andreas
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European management journal
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1
Schmalenbach journal of business research : SBUR
1
The peak performing organization
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ECONIS (ZBW)
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How do potential applicants make sense of employer brands?
Auer, Manfred
;
Edlinger, Gabriela
;
Mölk, Andreas
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
1
,
pp. 47-73
Persistent link: https://www.econbiz.de/10012522875
Saved in:
2
Designing brands and managing organizational politics : a qualitative case study of employer brand creation
Mölk, Andreas
;
Auer, Manfred
- In:
European management journal
36
(
2018
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10011917231
Saved in:
3
Structures, strategizing, and contested territories : a structuration perspective on strategy development in employer branding
Mölk, Andreas
- In:
Scandinavian journal of management
34
(
2018
)
4
,
pp. 326-334
Persistent link: https://www.econbiz.de/10011955883
Saved in:
4
Employer branding and corporate reputation management : a model and some evidence
Martin, Graeme
- In:
The peak performing organization
,
(pp. 252-274)
.
2009
Persistent link: https://www.econbiz.de/10003787860
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