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~person:"Matarazzo, Michela"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Designation of origin
2
"made in Italy
1
Brand image
1
Consumer behaviour
1
Consumer dispositions
1
Country image
1
International marketing
1
Internationales Marketing
1
Italien
1
Italy
1
Konsumentenverhalten
1
Markenimage
1
Matching
1
Preismanagement
1
Price Sensitivity Meter
1
Pricing footprint
1
Pricing strategy
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country image
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international marketing
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mid-sized companies
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product-country matches
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Matarazzo, Michela
Papadopoulos, Nicolas G.
5
De Nisco, Alessandro
4
Giraldi, Janaina de Moura Engracia
4
Farhangmehr, Minoo
3
Heslop, Louise A.
3
Jin, Byoungho
3
Nobre, Helena
3
Sousa, Ana
3
Yeniceri, Tulay
3
Aichner, Thomas
2
Balabanis, George
2
Breiter Terry, Deborah
2
Cheah, Isaac
2
Chen, Chun-Chu
2
Diamantopoulos, Adamantios
2
El Banna, Alia
2
Gorostidi-Martinez, Haritz
2
Guina, Fernanda de Tavares Canto
2
Hahm, Jeeyeon
2
Hamzaoui-Essoussi, Leila
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Lopez, Carmen
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Lu, Irene R. R.
2
Mainolfi, Giada
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Marino, Vittoria
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Nadeau, John
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Nai, Israel
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Napolitano, Maria Rosaria
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O'Reilly, Norm
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Phau, Ian
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Rabêlo Neto, Alexandre
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Ramkumar, Bharath
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Shichkova, Elena
2
Sousa-Filho, José Milton de
2
Stepchenkova, Svetlana
2
Tasci, Asli DA
2
Xu, Weimin
2
Zhao, Xiaokang
2
Abbas, Ansar
1
Aguiar, Luís Kluwe de
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Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The "pricing footprint" of country-of-origin : conceptualization and empirical assessment
Diamantopoulos, Adamantios
;
Matarazzo, Michela
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 749-757
Persistent link: https://www.econbiz.de/10012648015
Saved in:
2
Managing favorable product-country match in international markets : the case of "made in Gessi"
Matarazzo, Michela
;
Resciniti, Riccardo
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010408598
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