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~person:"Mattila, Anna S."
~subject:"Beziehungsmarketing"
~subject:"Vertrauen"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Vertrauen
Consumer behaviour
95
Konsumentenverhalten
95
Relationship marketing
28
Customer satisfaction
24
Dienstleistungsqualität
24
Kundenzufriedenheit
24
Service quality
24
Beschwerdemanagement
17
Complaint management
17
Gastronomie
16
Restaurant industry
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Emotion
12
Hotel industry
11
Hotellerie
11
Experiment
10
Preismanagement
10
Pricing strategy
10
Gender
7
Geschlecht
7
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Kundenbindungsprogramm
6
Loyalty program
6
USA
6
United States
6
Werbewirkung
6
Customer service
5
Gastgewerbe
5
Hospitality industry
5
Internet marketing
5
Kundenservice
5
Online retailing
5
Online-Handel
5
Online-Marketing
5
Prospect Theory
5
Prospect theory
5
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Article in journal
30
Aufsatz in Zeitschrift
30
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English
30
Author
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Mattila, Anna S.
Han, Heesup
44
Hollebeek, Linda D.
29
Loureiro, Sandra Maria Correia
22
Bang, Nguyen
20
Klaus, Philipp
19
Kumar, V.
19
Prentice, Catherine
19
Verhoef, Peter C.
19
Rather, Raouf Ahmad
17
Ahn, Jiseon
16
Balaji, M. S.
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Hyun, Sunghyup Sean
15
Japutra, Arnold
15
Khan, Imran
15
So, Kevin Kam Fung
15
Wong, IpKin Anthony
15
Das, Gopal
14
Quach, Sara
14
Rahman, Zillur
14
Sesé, F. Javier
14
Bilgihan, Anil
13
Evanschitzky, Heiner
13
Kumar, Vikas
13
Lemon, Katherine N.
13
McDonald, Heath
13
Tanford, Sarah
13
Walsh, Gianfranco
13
Dwivedi, Yogesh Kumar
12
Herrmann, Andreas
12
Huber, Frank
12
Karjaluoto, Heikki
12
Malthouse, Edward C.
12
Roy, Sanjit
12
Sarkar, Abhigyan
12
Sreejesh, S.
12
Vrontis, Demetris
12
Gustafsson, Anders
11
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International journal of hospitality management
7
The journal of services marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
Cornell hospitality quarterly : CQ
1
Journal of financial services marketing : JFSM
1
Journal of retailing
1
Journal of service management
1
The journal of product & brand management
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ECONIS (ZBW)
30
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30
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1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
3
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
4
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
5
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
6
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
7
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
8
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
9
Does gender bias exist? : the impact of gender congruity on consumer's Airbnb booking intention and the mediating role of trust
Su, Na
;
Mattila, Anna S.
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012293819
Saved in:
10
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
Saved in:
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