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~person:"Mattila, Anna S."
~subject:"Markenführung"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Consumer behaviour
57
Konsumentenverhalten
57
Beziehungsmarketing
38
Customer satisfaction
30
Dienstleistungsqualität
30
Kundenzufriedenheit
30
Service quality
30
Beschwerdemanagement
24
Complaint management
24
Corporate Social Responsibility
21
Corporate social responsibility
21
Gastronomie
15
Restaurant industry
15
Hotel industry
14
Hotellerie
14
USA
13
United States
13
Customer service
10
Kundenservice
10
Emotion
8
Gastgewerbe
7
Hospitality industry
7
Kundenbindungsprogramm
7
Loyalty program
7
CSR
6
Experiment
6
Selbstbedienung
5
Self-service
5
Brand management
4
Consumer behavior
4
Dienstleistungsmanagement
4
Firm performance
4
Fundraising
4
Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
4
Preismanagement
4
Pricing strategy
4
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1
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41
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40
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40
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1
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1
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English
41
Author
All
Mattila, Anna S.
Bruhn, Manfred
145
Burmann, Christoph
122
Homburg, Christian
118
Esch, Franz-Rudolf
111
Kumar, V.
89
Huber, Frank
88
Baumgarth, Carsten
79
Melewar, T. C.
79
Bauer, Hans H.
76
Han, Heesup
68
Herrmann, Andreas
67
Verhoef, Peter C.
65
Wiedmann, Klaus-Peter
61
Meffert, Heribert
59
Ahlert, Dieter
58
Hollebeek, Linda D.
57
Bang, Nguyen
56
Keller, Kevin Lane
56
Piller, Frank T.
47
Swoboda, Bernhard
47
Balmer, John M. T.
46
Stauss, Bernd
46
Krafft, Manfred
45
Loureiro, Sandra Maria Correia
44
De Chernatony, Leslie
42
Fournier, Susan
42
Phau, Ian
42
Foroudi, Pantea
41
Palmatier, Robert W.
41
Tomczak, Torsten
41
Vrontis, Demetris
40
Gil Saura, Irene
39
Thaichon, Park
39
Merrilees, Bill
37
Mittal, Vikas
37
Ko, Eunju
35
Walsh, Gianfranco
35
Hippner, Hajo
34
Meyer, Anton
34
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International journal of hospitality management
9
The journal of services marketing
6
Journal of business research : JBR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
3
Cornell hospitality quarterly : CQ
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
Handbook of hospitality marketing management
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing
1
Journal of service management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
41
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41
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
3
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
4
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
5
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
6
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
7
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
8
Service recovery, justice perception, and forgiveness : the "other customers" perspectives
Shin, Hyunju
;
Casidy, Riza
;
Mattila, Anna S.
- In:
Services marketing quarterly
39
(
2018
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011804112
Saved in:
9
What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee
;
Gao, Yixing
;
Mattila, Anna S.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
Saved in:
10
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
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