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~person:"Matulich, Erika"
~person:"Peng, Norman"
~person:"Phillips, Clive J. C."
~type_genre:"Article in journal"
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Matulich, Erika
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Journal of business case studies
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ECONIS (ZBW)
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A cluster analysis examination of pet owners' consumption values and behavior - segmenting owners strategically
Chen, Annie Huiling
;
Hung, Kuang-peng
;
Peng, Norman
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 117-132
Persistent link: https://www.econbiz.de/10009611651
Saved in:
2
What a dog fight! : TKO: Pets.com
Matulich, Erika
;
Squires, Karen
- In:
Journal of business case studies
4
(
2008
)
5
,
pp. 1-5
Persistent link: https://www.econbiz.de/10003767756
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