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~person:"Matzler, Kurt"
~person:"McDonald, Heath"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Kundenmanagement"
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Konsumentenverhalten
Beziehungsmarketing
41
Relationship marketing
41
Consumer behaviour
19
Theorie
13
Theory
13
Professional sports
10
Profisport
10
Sportmarketing
10
Sports marketing
10
Customer satisfaction
8
Kundenzufriedenheit
8
Football
7
Fußball
7
Austria
6
Management
6
Österreich
6
Customer value
5
Deutschland
5
Germany
5
Kundenwert
5
Customer integration
4
Customer service
4
Kundenintegration
4
Kundenorientierung
4
Kundenservice
4
Sport
4
Sports
4
Strategisches Management
4
Dienstleistungsqualität
3
Firm value
3
Market research
3
Marktforschung
3
Service quality
3
Shareholder Value
3
Shareholder value
3
Strategic management
3
Unternehmenswert
3
season ticket holders
3
Big event
2
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18
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18
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1
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English
17
German
2
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Matzler, Kurt
McDonald, Heath
Han, Heesup
40
Hollebeek, Linda D.
34
Mattila, Anna S.
29
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
20
Rather, Raouf Ahmad
20
Klaus, Philipp
19
Prentice, Catherine
19
Bang, Nguyen
18
Ahn, Jiseon
17
Usman, Osly
17
Grewal, Dhruv
16
Khan, Imran
16
So, Kevin Kam Fung
16
Gil Saura, Irene
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Aksoy, Lerzan
13
Blut, Markus
13
Das, Gopal
13
Evanschitzky, Heiner
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
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Journal of sport management : the official journal of the North American Society of Sport Management
4
Sport management review
4
European Sport management quarterly : ESMQ
3
Gabler Edition Wissenschaft
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of management information systems : JMIS
1
Journal of service management
1
Marketing intelligence & planning
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
19
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1
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10
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19
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1
Customer engagement in sport : an updated review and research agenda
McDonald, Heath
;
Biscaia, Rui
;
Yoshida, Masayuki
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 289-304
Persistent link: https://www.econbiz.de/10013255823
Saved in:
2
Predicting season ticket holder retention using rich behavioral data
Karg, Adam
;
Tamaddoni, Ali
;
McDonald, Heath
;
Ewing, Michael
- In:
Journal of sport management : the official journal of …
35
(
2021
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
Saved in:
3
Built to last : relationship quality management for season ticket holders
Lee, Mi Ae
;
Kunkel, Thilo
;
Funk, Daniel C.
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
3
,
pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
Saved in:
4
Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath
;
Leckie, Civilai
;
Karg, Adam
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
Saved in:
5
Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Inoue, Yuhei
;
Funk, Daniel C.
;
McDonald, Heath
- In:
Journal of business research : JBR
75
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011699762
Saved in:
6
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
7
The uniqueness of sport : testing against marketing's empirical laws
Baker, Bradley J.
;
McDonald, Heath
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
4
,
pp. 378-390
Persistent link: https://www.econbiz.de/10011566663
Saved in:
8
CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
McDonald, Heath
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
Saved in:
9
Switching experience, customer satisfaction, and switching costs in the ICT industry
Matzler, Kurt
;
Strobl, Andreas
;
Thurner, Norbert
; …
- In:
Journal of service management
26
(
2015
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10010504617
Saved in:
10
Managing co-creation in professional sports : the antecedents and consequences of ritualized spectator behavior
McDonald, Heath
;
Karg, Adam J.
- In:
Sport management review
17
(
2014
)
3
,
pp. 292-309
Persistent link: https://www.econbiz.de/10010401077
Saved in:
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