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~person:"McAleer, Michael"
~person:"Neijens, Peter C."
~subject:"Bibliometrics"
~subject:"Magazine"
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Bibliometrics
Magazine
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4
2009
2
Bibliometrie
2
Consumer behaviour
2
Konsumentenverhalten
2
Print advertising
2
Printwerbung
2
Advertising effects
1
Beziehungsmarketing
1
Interactive media
1
Interaktive Medien
1
Internet marketing
1
Magazine ad interactivity
1
Magazine publishing
1
Online-Marketing
1
Relationship marketing
1
Werbewirkung
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Zeitschriftenverlag
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digital magazines
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in-app analytics
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online advertising
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perceived interactivity
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perceived surprise
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English
4
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McAleer, Michael
Neijens, Peter C.
Kaiser, Ulrich
19
Dewenter, Ralf
6
Sjurts, Insa
4
Willis, Jonathan L.
4
Anderson, Simon P.
3
Bursztyn, Leonardo
3
Hamermesh, Daniel S.
3
Heimeshoff, Ulrich
3
Heinrich, Jürgen
3
Kind, Hans Jarle
3
Oster, Sharon M.
3
Wright, Julian
3
Yanagizawa-Drott, David
3
Brunner, Martin F.
2
Chang, Chia-Lin
2
Conrad, Olaf
2
Cummings, Larry L.
2
Depken, Craig A.
2
Dixon, Karen
2
Donovan, G. A.
2
Ellonen, Hanna-Kaisa
2
Esch, Franz-Rudolf
2
Esteban-Bravo, Mercedes
2
Foros, Øystein
2
Friedrichsen, Mike
2
González, Alessandra
2
Hofstetter Gascón, Marcel
2
Jeon, Doh-Shin
2
King, Charles
2
Koelln, Kenneth
2
Kongsted, Hans Christian
2
Menicucci, Domenico
2
Merz, Yasmin
2
Nelson, Jon P.
2
Ostroff, Joshua
2
Oxley, Les
2
Rademacher, Patrick
2
Ramanna, Karthik
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University of Canterbury / Dept. of Economics and Finance
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Econometric Institute research papers
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International journal of advertising : the quarterly review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
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2
Article influence score
Chang, Chia-Lin
;
McAleer, Michael
;
Oxley, Les
-
2010
Persistent link: https://www.econbiz.de/10003989608
Saved in:
3
Article influence score : 5YIF divided by 2
Chang, Chia-Lin
;
McAleer, Michael
;
Oxley, Les
-
2010
Persistent link: https://www.econbiz.de/10008688836
Saved in:
4
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
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