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~person:"McCracken, Grant David"
~person:"Parsons, Elizabeth"
~subject:"Indian"
~subject:"Konsumentenverhalten"
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Indian
Konsumentenverhalten
Consumer behaviour
6
Social values
6
Soziale Werte
6
Film industry
2
Filmwirtschaft
2
Großbritannien
2
Indisch
2
Migranten
2
Migrants
2
Sikhs
2
United Kingdom
2
Anthropologie
1
Anthropology
1
Brand management
1
Consumer society
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Consumption theory
1
Cultural identity
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Culture
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Konsumgesellschaft
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Konsumtheorie
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Kultur
1
Kulturelle Identität
1
Markenführung
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Market segmentation
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Marketing management
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Marketingmanagement
1
Marktsegmentierung
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Materialism
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Materialismus
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Social change
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English
6
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McCracken, Grant David
Parsons, Elizabeth
Bartling, Björn
6
Fehr, Ernst
6
Özdemir, Yagiz
6
Scherhorn, Gerhard
5
Bagozzi, Richard P.
4
Balderjahn, Ingo
4
Belk, Russell W.
4
Gaus, Hansjörg
4
Aaker, Jennifer
3
Bauer, Hans H.
3
Cornelissen, Gert
3
Dewitte, Siegfried
3
Garolera, Jordi
3
Götze, Franziska
3
Hüttel, Alexandra
3
Jolibert, Alain
3
Khare, Arpita
3
Loane, Susan Stewart
3
Meffert, Heribert
3
Opaschowski, Horst W.
3
Ramasamy, Bala
3
Schäfer, Andreas
3
Sharma, Piyush
3
Valente, Simone
3
Wang, Cheng Lu
3
Warlop, Luk
3
Webster, Cynthia M.
3
Yeung, Matthew C. H.
3
Yzerbyt, Vincent
3
Au, Alan Kai Ming
2
Barcellos, Marcia Dutra de
2
Baumann, Stefan
2
Bazil, Vazrik
2
Benet-Martínez, Verónica
2
Bismarck, Wolf-Bertram von
2
Blut, Markus
2
Brandt, Corine van den
2
Broderick, Anne
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Published in...
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Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
Source
All
ECONIS (ZBW)
6
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1
Special issue: Ambiguous goods
Parsons, Elizabeth
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010348842
Saved in:
2
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Multicultural perspectives in customer behaviour
,
(pp. 65-80)
.
2014
Persistent link: https://www.econbiz.de/10010399250
Saved in:
3
Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films
Takhar-Lail, Amandeep
;
Maclaran, Pauline
;
Parsons, Elizabeth
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10008757655
Saved in:
4
Markets, meaning, and brand management
McCracken, Grant David
-
2005
Persistent link: https://www.econbiz.de/10002701617
Saved in:
5
New approaches to the symbolic character of consumer goods and activities
McCracken, Grant David
-
2002
-
1. Midland Book ed., [Nachdr.]
Persistent link: https://www.econbiz.de/10001914550
Saved in:
6
Who is the celebrity endorser? : cultural foundations of the endorsement process
McCracken, Grant David
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 310-321
Persistent link: https://www.econbiz.de/10001098567
Saved in:
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