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~person:"McLellan, Laura"
~person:"Payne, Adrian"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Computer-assisted marketing
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McLellan, Laura
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Mehr Kompetenz im Vorstand
Brinker, Scott
;
McLellan, Laura
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
9
,
pp. 56-60
Persistent link: https://www.econbiz.de/10010392074
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2
The rise of the chief marketing technologist
Brinker, Scott
;
McLellan, Laura
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 82-85
Persistent link: https://www.econbiz.de/10010382005
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3
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
)
-
2003
-
2., völlig überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001724841
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4
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian
(
ed.
);
Rapp, Reinhold
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001355319
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