//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"McQuarrie, Edward F."
~person:"Weeser-Krell, Lothar M."
~subject:"Advertising planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media professions"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Media professions
3
Medienberufe
3
Deutschland
2
Germany
2
Beruf
1
Brand image
1
Markenimage
1
USA
1
United States
1
Werbeplanung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
McQuarrie, Edward F.
Weeser-Krell, Lothar M.
Griffin, W. Glenn
1
Nyilasy, Gergely
1
Phillips, Barbara J.
1
Reid, Leonard N.
1
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->