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~person:"Medhekar-Smith, Anita"
~subject:"Brand management"
~subject:"Patienten"
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Search: subject_exact:"Gesundheitstourismus"
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Brand management
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Health tourism
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Medhekar-Smith, Anita
Guiry, Michael
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Emerging research on Islamic marketing and tourism in the global economy
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Innovations in services marketing and management : strategies for emerging economies
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Halal branding for medical tourism : case of Indian hospitals
Medhekar-Smith, Anita
;
Haq, Farooq
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 160-189)
.
2015
Persistent link: https://www.econbiz.de/10010417092
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2
Innovation in medical tourism service marketing : a case of India
Medhekar-Smith, Anita
;
Wong, Ho Yin
;
Hall, John
- In:
Innovations in services marketing and management : …
,
(pp. 49-66)
.
2014
Persistent link: https://www.econbiz.de/10010200750
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