Halal branding for medical tourism : case of Indian hospitals
Year of publication: |
2015
|
---|---|
Authors: | Medhekar-Smith, Anita ; Haq, Farooq |
Published in: |
Emerging research on Islamic marketing and tourism in the global economy. - Hershey, Pa. : Business Science Reference, ISBN 1-4666-6272-7. - 2015, p. 160-189
|
Subject: | Gesundheitstourismus | Health tourism | Firmenimage | Corporate reputation | Islam | Krankenhaus | Hospital | Markenführung | Brand management | Indien | India | Welt | World |
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