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~person:"Meffert, Heribert"
~person:"Piercy, Nigel"
~subject:"Consumer goods marketing"
~subject:"Welt"
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Consumer goods marketing
Welt
Marketing management
87
Marketingmanagement
87
Marketing
35
Deutschland
26
Germany
26
Theorie
26
Theory
26
Strategisches Management
13
Strategic management
10
Environmental management
6
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6
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6
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5
Beziehungsmarketing
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Internationales Marketing
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5
Marketingstrategie
5
Relationship marketing
5
Brand management
4
Dienstleistungsmarketing
4
Markenführung
4
Selling
4
Services marketing
4
Verkauf
4
Market research
3
Marktforschung
3
Organisatorischer Wandel
3
Organizational change
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Positionierung <Marketing>
3
Wettbewerbsstrategie
3
World
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Betriebswirtschaftslehre
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Business economics
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German
4
English
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Meffert, Heribert
Piercy, Nigel
Janssen, Josef
5
Michaelowa, Axel
5
Daske, Holger
4
Dreher, Axel
4
Hollensen, Svend
4
Schmitz, Simon
4
Bjerre, Mogens
3
Böhringer, Christoph
3
Dahm, Markus H.
3
Dekimpe, Marnik G.
3
Diller, Hermann
3
Gabrielsson, Peter
3
Hail, Luzi
3
Hennig-Thurau, Thorsten
3
Hudson, Simon
3
Joshi, Rohit
3
Joshi, Sudhanshu
3
Khosrowpour, Mehdi
3
Kotler, Philip
3
Kozielski, Robert
3
Laroche, Michel
3
Leuz, Christian
3
Melecký, Martin
3
Mosca, Fabrizio
3
Peñaloza, Lisa
3
Rai, R. P.
3
Sterk, Wolfgang
3
Visconti, Luca M.
3
Zimmerman, Alan
3
Alam, Muneeza
2
Albrecht, Johan
2
Ananthan, Sanuja
2
Andersen, Poul Houman
2
Arthur, Dave
2
Barrows, Arthur
2
Bolz, Joachim
2
Boone, Louis E.
2
Borowicz, Frank
2
Cavicchi, Alessio
2
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Published in...
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
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ECONIS (ZBW)
5
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1
Strategic marketing : creating a philanthropic brand identity
Meffert, Heribert
- In:
Effectiveness, efficiency and accountability in …
,
(pp. 57-70)
.
2006
Persistent link: https://www.econbiz.de/10003369611
Saved in:
2
Mehrmarkenstrategien : ein Beitrag zum Management von Markenportfolios
Meffert, Heribert
;
Perrey, Jesko
-
1998
Persistent link: https://www.econbiz.de/10001354927
Saved in:
3
Erfolgswirkungen der internationalen Marketingstandardisierung
Meffert, Heribert
-
1995
Persistent link: https://www.econbiz.de/10001327694
Saved in:
4
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
Saved in:
5
Erfolgswirkungen der internationalen Marketingstandardisierung
Meffert, Heribert
;
Bolz, Joachim
-
1994
Persistent link: https://www.econbiz.de/10013330135
Saved in:
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