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~person:"Meffert, Heribert"
~person:"Vargo, Stephen L."
~subject:"B-to-B-Marketing"
~subject:"Consumer goods marketing"
~subject:"Innovation"
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Search: subject:"Marketingtheorie"
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B-to-B-Marketing
Consumer goods marketing
Innovation
Marketingtheorie
45
Marketing theory
44
Service-Dominant Logic
24
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24
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12
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service-dominant logic
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Meffert, Heribert
Vargo, Stephen L.
LaPlaca, Peter J.
4
Lindgreen, Adam
4
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3
Claßen, Matthias
3
Katrichis, Jerome M.
3
Krishna, Aradhna
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3
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3
Zhang, Jie
3
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2
Brennan, Ross
2
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2
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2
Freiling, Jörg
2
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2
Jacob, Frank
2
Johnston, Wesley J.
2
Kleinaltenkamp, Michael
2
Kollmann, Tobias
2
Kuckertz, Andreas
2
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Mohr, Jakki
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Möller, K. E. Kristian
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Rollins, Minna
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Stremersch, Stefan
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Tzempelikos, Nektarios
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Ulaga, Wolfgang
2
Voeth, Markus
2
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2
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1
Aier, Stephan
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal of business research : JBR
1
Marketing-mix strategies - product strategy and promotion strategy
1
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ECONIS (ZBW)
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1
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
2
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
4
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
5
General Marketing oder sektorale Spezialisierung : was können Industrie- und Konsumgütermarketing voneinander lernen?
Meffert, Heribert
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 109-142)
.
2007
Persistent link: https://www.econbiz.de/10003435661
Saved in:
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