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~person:"Meffert, Heribert"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~type_genre:"Collection of articles written by one author"
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001401240
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