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~person:"Meffert, Heribert"
~subject:"Handelsmarketing"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Handelsmarketing
Innovation management
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B-to-B-Marketing
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Business-to-business marketing
4
Consumer goods marketing
3
Deutschland
3
Germany
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Konsumgütermarketing
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2
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Environmental management
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Heribert Meffert
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Meffert, Heribert
Kleinaltenkamp, Michael
14
Backhaus, Klaus
5
Plinke, Wulff
5
Weiber, Rolf
4
Albers, Sönke
3
Homburg, Christian
3
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2
Engelhardt, Werner Hans
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Fließ, Sabine
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Institut für Marketing <Münster, Westfalen>
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Münsteraner Marketing-Symposium <5, 1999, Münster (Westf)>
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Entwicklungen des Investitionsgütermarketing
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ECONIS (ZBW)
3
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Excellence im Marketing - Erfolgsfaktoren im Wandel : Dokumentation des 5. Münsteraner Marketing-Symposiums aus Anlass des 30-jährigen Bestehens des Instituts für Marketing an der...
Meffert, Heribert
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001513329
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2
Kundenorientierung und Kundenzufriedenheit im Investitionsgütermarketing : zwei Seiten einer Medaille?
Meffert, Heribert
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 69-115)
.
1998
Persistent link: https://www.econbiz.de/10001305478
Saved in:
3
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
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