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~person:"Meffert, Heribert"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Collection of articles of several authors"
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
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