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~person:"Melewar, T. C."
~person:"Piwinger, Manfred"
~subject:"Brand image"
~subject:"Reputation"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Brand image
Reputation
Public relations
38
Öffentlichkeitsarbeit
38
Corporate reputation
23
Firmenimage
23
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13
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13
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Melewar, T. C.
Piwinger, Manfred
Ali, S. Nageeb
7
Bénabou, Roland
7
Foroudi, Pantea
5
Becker, Kip
3
Claeys, An-Sofie
3
Grüter, Marc D.
3
Huang-Horowitz, Nell C.
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Kunz, Michael J.
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Lee, Jung Wan
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Schierenbeck, Henner
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3
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2
Andina-Díaz, Ascensión
2
Aula, Pekka
2
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2
Bang, Nguyen
2
Bentele, Günter
2
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2
Blotnicky, Karen A.
2
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2
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2
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Journal of business research : JBR
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1
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ECONIS (ZBW)
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
3
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
4
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
5
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
6
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10014499518
Saved in:
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