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~person:"Melewar, T. C."
~subject:"Higher education institution"
~subject:"Strategisches Management"
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Higher education institution
Strategisches Management
Corporate reputation
48
Firmenimage
48
Public relations
22
Öffentlichkeitsarbeit
22
Brand management
20
Markenführung
20
Unternehmenskultur
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19
Brand architecture
12
Markenarchitektur
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Reputation
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Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Corporate Social Responsibility
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Corporate image
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Corporate social responsibility
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Corporate identity
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Marketing
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Marketing management
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Marketingmanagement
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Communication
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Image
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Betriebliche Wertschöpfung
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Celebrity endorsement
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Confidence
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Corporate communication
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Firm performance
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Hochschule
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International competition
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Internationaler Wettbewerb
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Kommunikation
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Personality psychology
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Persönlichkeitspsychologie
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Melewar, T. C.
Ternès, Anabel
6
Bang, Nguyen
5
Deephouse, David L.
5
Foroudi, Pantea
5
Baum, Matthias
4
Kreutzer, Ralf T.
4
Barnett, Michael L.
3
Belenzon, Sharon
3
Burke, Ronald J.
3
Chatterji, Aaron
3
Daley, Brendan
3
Dinnie, Keith
3
Esch, Franz-Rudolf
3
Foroudi, Mohammad Mahdi
3
Gardberg, Naomi A.
3
Kernstock, Joachim
3
Langner, Tobias
3
Martin, Graeme
3
Newburry, William
3
Runge, Christopher
3
Runge, Christopher A.
3
Tomczak, Torsten
3
Wüst, Cornelia
3
Überschaer, Anja
3
Ali, Nurmahmud
2
Balmer, John M. T.
2
Barry, David
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Bauhofer, Bernhard
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Becker, Kip
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Elmes, Michael
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Finch, David
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Giersch, Judith
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Gunesekera, Manique
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Helm, Sabrina
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Ingenhoff, Diana
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Jakaza, Ernest
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Kaushal, Vikrant
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Kinter, Achim
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Lee, Jung Wan
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Journal of business research : JBR
2
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of marketing communications
1
Qualitative market research : an international journal
1
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
5
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
6
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
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