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~person:"Melewar, T. C."
~subject:"Markenimage"
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Search: subject_exact:"Firmenimage"
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Markenimage
Corporate reputation
47
Firmenimage
47
Public relations
22
Öffentlichkeitsarbeit
22
Unternehmenskultur
20
Brand management
19
Corporate culture
19
Markenführung
19
Brand architecture
11
Markenarchitektur
11
Reputation
11
Consumer behaviour
9
Konsumentenverhalten
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Brand image
8
Corporate Social Responsibility
6
Corporate image
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Corporate social responsibility
6
Corporate identity
5
Marketing management
5
Marketingmanagement
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Communication
4
Image
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Marketing
4
Betriebliche Wertschöpfung
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Celebrity endorsement
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Celebrity-Werbung
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Confidence
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Corporate communication
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Higher education institution
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International competition
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Internationaler Wettbewerb
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Kommunikation
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Personality psychology
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Melewar, T. C.
Foroudi, Pantea
8
Bang, Nguyen
6
Becker, Kip
5
Tomczak, Torsten
5
Van Hoye, Greet
5
Dennis, Charles
4
Foroudi, Mohammad Mahdi
4
Iglesias, Oriol
4
Lee, Jung Wan
4
Abimbola, Temi
3
Gupta, Suraksha
3
Han, Heesup
3
He, Xinming
3
Huber, Frank
3
Hussain, Shahzeb
3
Kernstock, Joachim
3
Nobre, Helena
3
Vallaster, Christine
3
Azimi, Mohammad
2
Bravo, Rafael
2
Breiter Terry, Deborah
2
Brodie, Roderick J.
2
Brown, Mark
2
Burt, Steven
2
Chen, Chen-Chu Matilda
2
Cian, Luca
2
Cretu, Anca E.
2
Dabija, Dan-Cristian
2
Dineen, Brian R.
2
Esch, Franz-Rudolf
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Esmaeilpour, Majid
2
Favero, Giovanni
2
Garrett, Tony C.
2
Geylani, Tansev
2
Gorostidi-Martinez, Haritz
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Greyser, Stephen A.
2
Hahm, Jeeyeon
2
Herrmann, Andreas
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Journal of business research : JBR
3
Corporate reputation review
1
European business review
1
European journal of marketing : EJM
1
International studies of management and organization
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
5
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
6
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
7
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
8
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
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