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~person:"Melewar, T. C."
~subject:"Strategisches Management"
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Strategisches Management
Corporate reputation
47
Firmenimage
47
Public relations
22
Öffentlichkeitsarbeit
22
Unternehmenskultur
20
Brand management
19
Corporate culture
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Markenführung
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Brand architecture
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Markenarchitektur
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Reputation
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Consumer behaviour
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Konsumentenverhalten
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Brand image
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Markenimage
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Corporate Social Responsibility
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Corporate image
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Corporate social responsibility
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Corporate identity
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Marketing management
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Marketingmanagement
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Communication
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Image
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Marketing
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Betriebliche Wertschöpfung
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Celebrity endorsement
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Celebrity-Werbung
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Confidence
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Corporate communication
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Firm performance
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Higher education institution
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International competition
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Internationaler Wettbewerb
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Kommunikation
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Personality psychology
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Persönlichkeitspsychologie
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Melewar, T. C.
Deephouse, David L.
5
Burke, Ronald J.
4
Kreutzer, Ralf T.
4
Martin, Graeme
4
Bang, Nguyen
3
Barnett, Michael L.
3
Belenzon, Sharon
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Chatterji, Aaron
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Daley, Brendan
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Gardberg, Naomi A.
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Kernstock, Joachim
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Langner, Tobias
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Newburry, William
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Runge, Christopher
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Ternès, Anabel
3
Tomczak, Torsten
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Wüst, Cornelia
3
Barry, David
2
Bauhofer, Bernhard
2
Becker, Kip
2
Cooper, Cary L.
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Elmes, Michael
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Foroudi, Pantea
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Gunesekera, Manique
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Helm, Sabrina
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Kinter, Achim
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Lee, Jung Wan
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Mhute, Isaac
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Pollock, Timothy G.
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International studies of management and organization
1
Journal of business research : JBR
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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1
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
2
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
3
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
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