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~person:"Melewar, T. C."
~type_genre:"Article in journal"
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Search: subject_exact:"Corporate image"
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Corporate reputation
41
Firmenimage
41
Public relations
20
Öffentlichkeitsarbeit
20
Brand management
16
Corporate culture
16
Markenführung
16
Unternehmenskultur
16
Reputation
10
Brand architecture
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenarchitektur
9
Brand image
8
Markenimage
8
Corporate Social Responsibility
6
Corporate image
6
Corporate social responsibility
6
Corporate identity
5
Marketing management
5
Marketingmanagement
5
Betriebliche Wertschöpfung
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
Corporate communication
3
Firm performance
3
Higher education institution
3
Hochschule
3
Image
3
International competition
3
Internationaler Wettbewerb
3
Personality psychology
3
Persönlichkeitspsychologie
3
Strategic management
3
Strategisches Management
3
Unternehmenserfolg
3
Value creation
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Article in journal
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41
Collection of articles of several authors
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Sammelwerk
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English
41
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Melewar, T. C.
Balmer, John M. T.
22
Foroudi, Pantea
19
Bang, Nguyen
17
Schwaiger, Manfred
16
Walsh, Gianfranco
13
Abratt, Russell
10
Dennis, Charles
9
Hirsch, Peter B.
9
Swoboda, Bernhard
9
Kitchen, Philip J.
8
Pfarrer, Michael D.
8
Pérez, Andrea
8
Wiedmann, Klaus-Peter
8
Gupta, Suraksha
7
Harvey, William S.
7
Hillenbrand, Carola
7
Newburry, William
7
Pollock, Timothy G.
7
Quevedo Puente, Esther de
7
Rodríguez del Bosque, Ignacio A.
7
Schaarschmidt, Mario
7
Sharifah Faridah Syed Alwi
7
Van Hoye, Greet
7
Beatty, Sharon E.
6
Davies, Gary
6
Foroudi, Mohammad Mahdi
6
Han, Heesup
6
Iglesias, Oriol
6
Kleyn, Nicola
6
Money, Kevin
6
Podnar, Klement
6
Balmer, John M.T.
5
Berens, Guido A. J. M.
5
Bravo, Rafael
5
Carroll, Craig E.
5
Dineen, Brian R.
5
Dowling, Grahame R.
5
Gardberg, Naomi A.
5
Gatzert, Nadine
5
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Journal of business research : JBR
9
International studies of management and organization
8
Journal of marketing communications
3
Journal of world business : JWB
3
Qualitative market research : an international journal
3
The marketing review
3
European journal of marketing : EJM
2
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European business review
1
Journal of general management
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Journal of marketing management : MM
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ECONIS (ZBW)
41
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31
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
32
Measuring reputation in global markets : a comparison of reputation measures' convergent and criterion validities
Sarstedt, Marko
;
Wilczynski, Petra
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 329-339
Persistent link: https://www.econbiz.de/10009771792
Saved in:
33
Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
Saved in:
34
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
35
Corporate branding, identity image and reputation (COBIR)
Melewar, T. C.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010127922
Saved in:
36
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
37
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
38
Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn
;
Melewar, T. C.
;
Liu, Martin J.
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
Saved in:
39
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
Saved in:
40
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
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