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~person:"Melewar, T. C."
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Public relations
22
Öffentlichkeitsarbeit
22
Corporate reputation
20
Firmenimage
20
Corporate culture
11
Unternehmenskultur
11
Corporate identity
5
Reputation
5
Communication
4
Corporate image
4
Personality psychology
4
Persönlichkeitspsychologie
4
Brand management
3
Consumer behaviour
3
Corporate Social Responsibility
3
Corporate communication
3
Corporate social responsibility
3
Kommunikation
3
Konsumentenverhalten
3
Markenführung
3
Social Web
3
Social web
3
corporate communication
3
Beziehungsmarketing
2
Brand architecture
2
Brand image
2
Firm performance
2
Image
2
Internal communication
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Interne Kommunikation
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Loyalty
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Markenarchitektur
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Stakeholder
2
Strategic management
2
Strategisches Management
2
Unternehmenserfolg
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Article
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Aufsatz in Zeitschrift
Article in journal
22
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
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English
22
Author
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Melewar, T. C.
Hussainey, Khaled
17
Zerfaß, Ansgar
14
Coombs, W. Timothy
12
Pang, Augustine
11
Balmer, John M. T.
10
Kim, Sora
9
Patten, Dennis M.
9
Waters, Richard D.
9
Bang, Nguyen
8
Cho, Charles H.
8
Foroudi, Pantea
8
Kitchen, Philip J.
8
Komodromos, Marcos
8
Nielsen, Anne Ellerup
8
Podnar, Klement
8
Romenti, Stefania
8
Cormier, Denis
7
Fischer, Thomas M.
7
Ingenhoff, Diana
7
Merkl-Davies, Doris M.
7
Morsing, Mette
7
Ravazzani, Silvia
7
Saxton, Gregory D.
7
Aggarwal, Kirti
6
Bertomeu, Jeremy
6
Bortree, Denise Sevick
6
Claeys, An-Sofie
6
García-Sánchez, Isabel-María
6
Holladay, Sherry J.
6
Johansen, Winni
6
Laufer, Daniel
6
Magnan, Michel
6
Meng, Juan
6
Siano, Alfonso
6
Andersen, Sophie Esmann
5
Brennan, Niamh M.
5
De Villiers, Charl
5
Dennis, Charles
5
Dumay, John
5
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Journal of business research : JBR
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
The marketing review
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
22
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
5
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
6
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
7
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
8
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
9
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
10
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
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