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~person:"Melewar, T. C."
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Search: subject_exact:"Öffentlichkeitsarbeit"
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Public relations
24
Öffentlichkeitsarbeit
24
Corporate reputation
22
Firmenimage
22
Corporate culture
13
Unternehmenskultur
13
Communication
6
Reputation
6
Corporate identity
5
Kommunikation
5
Corporate image
4
Personality psychology
4
Persönlichkeitspsychologie
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Brand management
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Consumer behaviour
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corporate communication
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English
24
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Melewar, T. C.
Zerfaß, Ansgar
85
Lies, Jan
68
Bruhn, Manfred
58
Röttger, Ulrike
45
Bentele, Günter
42
Coombs, W. Timothy
38
Heath, Robert L.
38
Sriramesh, Krishnamurthy
22
Hussainey, Khaled
17
L'Etang, Jacquie
17
Scott, David Meerman
17
Sievert, Holger
17
Esch, Franz-Rudolf
16
Ingenhoff, Diana
16
Mast, Claudia
16
Szyszka, Peter
16
Verčič, Dejan
16
Adlmaier-Herbst, Dieter Georg
15
Camilleri, Mark Anthony
15
Ehrmann, Michael
15
Gregory, Anne
15
Holladay, Sherry J.
15
Ihlen, Øyvind
15
Ruler, Betteke van
15
Wiedmann, Klaus-Peter
15
Balmer, John M. T.
14
Flieger, Heinz
14
Piwinger, Manfred
14
Podnar, Klement
14
Romenti, Stefania
14
Saxton, Gregory D.
14
Waters, Richard D.
14
Avenarius, Horst
13
Fratzscher, Marcel
13
Grunig, James E.
13
Hoffjann, Olaf
13
Pang, Augustine
13
Rolke, Lothar
13
Tench, Ralph
13
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Journal of business research : JBR
4
Journal of marketing communications
3
Qualitative market research : an international journal
3
The marketing review
3
International studies of management and organization
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European business review
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
24
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1
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Corporate identity orientation and disorientation : a complexity theory perspective
Devereux, Luke
;
Melewar, T. C.
;
Dinnie, Keith
;
Lange, Thomas
- In:
Journal of business research : JBR
109
(
2020
),
pp. 413-424
Persistent link: https://www.econbiz.de/10012238097
Saved in:
3
New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
4
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
5
An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
6
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
7
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
8
Defining and delimiting the scope of the Corporate Identity construct
Melewar, T. C.
;
Skinner, Heather
- In:
The marketing review
18
(
2018
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10011961531
Saved in:
9
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
10
Corporate reputation
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011734672
Saved in:
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