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~person:"Menke, Burkhart"
~person:"Schwaiger, Manfred"
~person:"Sivakumaran, Bharadhwaj"
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Search: subject_exact:"Comparative advertising"
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Vergleichende Werbung
8
Comparative advertising
6
Advertising effects
4
Werbewirkung
4
Deutschland
3
Germany
3
Advertising regulation
2
Werbebeschränkung
2
"Market leader" comparisons
1
"Multi-brand" comparisons
1
Attitude-toward-the-Ad
1
Comparison
1
Consumer behaviour
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Direct and indirect comparative ads
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EU countries
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EU-Staaten
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Economic analysis of law
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Economics of information
1
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India
1
Indien
1
Informationsökonomik
1
Konsumentenverhalten
1
Manipulation
1
Market entry
1
Markteintritt
1
Markttransparenz
1
Perceived manipulative intent
1
Print advertising
1
Printwerbung
1
Product information
1
Produktinformation
1
Rechtsökonomik
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German
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Menke, Burkhart
Schwaiger, Manfred
Sivakumaran, Bharadhwaj
Ciliberto, Federico
8
Liaukonyte, Jura
8
Renault, Régis
8
Anderson, Simon P.
7
Barigozzi, Francesca
7
Peitz, Martin
7
Emons, Winand
6
Fluet, Claude
6
Beard, Fred
5
Rennhak, Carsten
5
Alipranti, Maria
4
Eschweiler, Maurice
4
Anderson, Simon
3
Boudewyns, Vanessa
3
Chakraborty, Archishman
3
Dornis, Tim W.
3
Garella, Paolo G.
3
Harbaugh, Rick
3
Heinzle, Priska
3
Jewell, Robert D.
3
Kalro, Arti D.
3
Marathe, Rahul R.
3
Mitrokostas, Evangelos
3
Petrakis, Emmanuel
3
Wein, Thomas
3
Williams, Pamela A.
3
Wiltinger, Angelika
3
Bambauer-Sachse, Silke
2
Banerjee, Bibek
2
Beard, Fred K.
2
Boddewyn, Jean J.
2
Chakrabarty, Patrali
2
Dertwinkel-Kalt, Markus
2
Dianoux, Christian
2
Giacomantonio, Mauro
2
Helm, Roland
2
Helmig, Bernd
2
Hudelmaier, Wolf
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Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
Europäische Hochschulschriften
1
Europäische Hochschulschriften / 2
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of international consumer marketing
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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ECONIS (ZBW)
7
USB Cologne (EcoSocSci)
1
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1
The ad format-strategy effect on comparative advertising effectiveness
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 99-122
Persistent link: https://www.econbiz.de/10011626406
Saved in:
2
Direct or indirect comparative ads : the moderating role of information processing modes
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10009738780
Saved in:
3
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
Saved in:
4
Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred
;
Rennhak, Carsten
;
Taylor, Charles …
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
Saved in:
5
Die Einsatzmöglichkeiten vergleichender Werbung : eine empirische Analyse zur Wirkung des neuen Instruments
Rennhak, Carsten
;
Schwaiger, Manfred
- In:
Die Betriebswirtschaft : DBW
64
(
2004
)
5
,
pp. 591-620
Persistent link: https://www.econbiz.de/10002341178
Saved in:
6
Vergleichende Werbung - was wissen wir vier Jahre nach der Deregulierung?
Schwaiger, Manfred
;
Rennhak, Carsten
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2002
)
3
,
pp. 20-26
Persistent link: https://www.econbiz.de/10001674175
Saved in:
7
Recht und Ökonomie der kritisierenden vergleichenden Werbung
Menke, Burkhart
-
1994
Persistent link: https://www.econbiz.de/10000373513
Saved in:
8
Recht und Ökonomie der kritisierenden vergleichenden Werbung
Menke, Burkhart
-
1994
Persistent link: https://www.econbiz.de/10004175543
Saved in:
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