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~person:"Mero, Joel"
~subject:"Consumer behaviour"
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Consumer behaviour
Augmented reality
3
Konsumentenverhalten
3
Virtual reality
3
Virtuelle Realität
3
Self-presence
2
Beziehungsmarketing
1
Brand
1
Brand management
1
E-commerce
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Einzelhandel
1
Electronic Commerce
1
Markenführung
1
Purchase intentions
1
Relationship marketing
1
Retail trade
1
Self-explorative engagement
1
Social presence
1
Spatial presence
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Virtual try-on
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decision-making
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experience
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retail
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self
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Mero, Joel
Flavián Blanco, Carlos
6
Chylinski, Mathew
5
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Loureiro, Sandra Maria Correia
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Baier, Daniel
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Diehl, Sandra
3
Huang, Tseng-Lung
3
Jung, Timothy
3
Keeling, Debbie I.
3
Kumar, Harish
3
Lavoye, Virginie
3
Molesworth, Mike
3
Papagiannidis, Savvas
3
Park, Minjung
3
Pressey, Andrew D.
3
Reijmersdal, Eva A. van
3
Seo, Yuri
3
Spielmann, Nathalie
3
Tarkiainen, Anssi
3
Wu, Juanjuan
3
Ahn, Sun Joo
2
Al Khasawneh, Mohammad Hamdi
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Journal of business research : JBR
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
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ECONIS (ZBW)
3
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1
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
2
More than skin-deep : the influence of presence dimensions on purchase intentions in augmented reality shopping
Lavoye, Virginie
;
Tarkiainen, Anssi
;
Sipilä, Jenni
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468556
Saved in:
3
Consumer behavior with augmented reality in retail : a review and research agenda
Lavoye, Virginie
;
Mero, Joel
;
Tarkiainen, Anssi
- In:
The international review of retail, distribution and …
31
(
2021
)
3
,
pp. 299-329
Persistent link: https://www.econbiz.de/10012590019
Saved in:
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