//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Merrilees, Bill"
~subject:"Customer satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Brand management
35
Markenführung
35
Brand image
10
Markenimage
10
Brand
9
Markenartikel
9
Consumer behaviour
7
Konsumentenverhalten
7
Brand architecture
6
Markenarchitektur
6
Beziehungsmarketing
5
Marketing management
5
Marketingmanagement
5
Relationship marketing
5
Australia
4
Australien
4
Corporate reputation
4
Firm performance
4
Firmenimage
4
Führungsstil
4
Leadership style
4
Luxury goods
4
Luxusgüter
4
Unternehmenserfolg
4
Customer integration
3
Einzelhandel
3
KMU
3
Kundenintegration
3
Retail trade
3
SME
3
Brand associations
2
Brand engagement
2
Brand equity
2
Brand extension
2
Brand orientation
2
City marketing
2
Competitive strategy
2
Corporate branding
2
Cultural heritage
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Merrilees, Bill
Han, Heesup
8
Khan, Imran
7
Loureiro, Sandra Maria Correia
6
Rather, Raouf Ahmad
6
Fatma, Mobin
5
Kim, Jinkyung Jenny
5
So, Kevin Kam Fung
5
Anisimova, Tatiana
4
Casidy, Riza
4
Chua, Bee-Lia
4
Dwivedi, Abhishek
4
Haverila, Kai
4
Hwang, Jinsoo
4
Japutra, Arnold
4
Johnson, Lester W.
4
Leckie, Civilai
4
McLaughlin, Caitlin
4
Rahman, Zillur
4
Shamim, Amjad
4
Susanti, Vonny
4
Wong, IpKin Anthony
4
Ahn, Jiseon
3
Bang, Nguyen
3
Büttner, Miriam
3
Chahal, Hardeep
3
Fazal-e-Hasan, Syed
3
Gil Saura, Irene
3
Huber, Frank
3
Hyun, Sunghyup Sean
3
Kim, Heather Markham
3
King, Ceridwyn
3
Ko, Eunju
3
Lee, Seonjeong
3
Melewar, T. C.
3
Molinillo, Sebastian
3
Ngo, Liem Viet
3
Park, Jungkun
3
Prentice, Catherine
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
more ...
less ...
Published in...
All
Australasian marketing journal
1
Journal of hospitality marketing & management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
2
The determinants of loyalty in hotels
Wilkins, Hugh
;
Merrilees, Bill
;
Herington, Carmel
- In:
Journal of hospitality marketing & management
19
(
2010
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003978543
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->