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~person:"Meyer, Anton"
~person:"Ratten, Vanessa"
~subject:"Internet marketing"
~subject:"Kundenservice"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
Kundenservice
Beziehungsmarketing
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Meyer, Anton
Ratten, Vanessa
Harrigan, Paul
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Rahman, Zillur
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Shin, Hyunju
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Klaus, Philipp
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Ko, Eunju
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Larivière, Bart
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Journal of service management
2
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ECONIS (ZBW)
2
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Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie
;
Bartsch, Silke
;
Kull, Marina
; …
- In:
Journal of service management
28
(
2017
)
2
,
pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
Saved in:
2
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
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