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~person:"Meyer, Anton"
~person:"Verhoef, Peter C."
~subject:"Einzelhandel"
~subject:"Electronic Commerce"
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Einzelhandel
Electronic Commerce
Beziehungsmarketing
78
Relationship marketing
78
Consumer behaviour
30
Konsumentenverhalten
30
Theorie
12
Theory
12
Customer satisfaction
10
Kundenwert
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Kundenzufriedenheit
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Kundenbindungsprogramm
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Marketing theory
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Customer relationship management
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E-commerce
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Meyer, Anton
Verhoef, Peter C.
Gil Saura, Irene
17
Grewal, Dhruv
14
Piller, Frank T.
13
Schramm-Klein, Hanna
11
Das, Gopal
10
Muther, Andreas
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Stormer, Henrik
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Thaichon, Park
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Berenguer Contrí, Gloria
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Chaffey, Dave
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Chen, Jing
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Frasquet Deltoro, Marta
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Ieva, Marco
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Alles Marketing oder was? : Wie Marketing zentrale Unternehmenswerte im 21. Jahrhundert schafft!
1
Handelsforschung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
1
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ECONIS (ZBW)
8
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1
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
2
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
3
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
4
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
5
Kundenorientierte Mitarbeiter im stationären Einzelhandel
Meyer, Anton
;
Kantsperger, Roland
;
Kunz, Werner
- In:
Handelsforschung
17
(
2003
),
pp. 403-420
Persistent link: https://www.econbiz.de/10001728929
Saved in:
6
Die Zukunft: die Kunden betreiben offensives Marketing
Meyer, Anton
- In:
Alles Marketing oder was? : Wie Marketing zentrale …
,
(pp. 8-28)
.
2000
Persistent link: https://www.econbiz.de/10001616487
Saved in:
7
Kundenbindung im Electronic Commerce - oder: wie man mit der neuen Macht des Kunden umgeht
Meyer, Anton
;
Pfeiffer, Markus
- In:
Zukunftsperspektiven für das Handelsmanagement : …
,
(pp. 289-312)
.
2000
Persistent link: https://www.econbiz.de/10001495806
Saved in:
8
Die Zukunft im Online-Business: vom Vertriebsweg zu neuen Herausforderungen
Meyer, Anton
-
1999
Persistent link: https://www.econbiz.de/10001445098
Saved in:
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