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~person:"Meyer, Frederik"
~person:"Rahman, Zillur"
~subject:"Brand management"
~subject:"Markentreue"
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Brand management
Markentreue
Markenimage
28
Brand image
25
Markenführung
17
Consumer behaviour
15
Konsumentenverhalten
15
Brand
13
Markenartikel
13
Beziehungsmarketing
8
Relationship marketing
8
Deutschland
6
Germany
6
Brand experience
5
Brand loyalty
5
Internet marketing
4
Online-Marketing
4
Berufsfußballspieler
3
Bibliometrics
3
Bibliometrie
3
Commitment <Management>
3
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
Measurement
3
Messung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social Web
3
Social web
3
Vertrauen
3
Advertising
2
Advertising effects
2
Advertising media
2
Brand satisfaction
2
Celebrity endorsement
2
Celebrity-Werbung
2
City marketing
2
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15
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15
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English
15
German
2
Author
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Meyer, Frederik
Rahman, Zillur
Burmann, Christoph
60
Loureiro, Sandra Maria Correia
26
Keller, Kevin Lane
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Sarkar, Abhigyan
18
Baumgarth, Carsten
16
Bruhn, Manfred
16
Ekinci, Yuksel
16
MacInnis, Deborah J.
16
Romaniuk, Jenni
16
Foroudi, Pantea
15
Christodoulides, George
14
Han, Heesup
14
Khan, Imran
14
King, Ceridwyn
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Schade, Michael
14
Huber, Frank
13
Kumar, Vikas
13
Piehler, Rico
13
Sattler, Henrik
13
Esch, Franz-Rudolf
12
Grohmann, Bianca
12
Gupta, Suraksha
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
Bauer, Hans H.
11
Fetscherin, Marc
11
Hegner, Sabrina
11
Khamitov, Mansur
11
Paul, Justin
11
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The journal of product & brand management
3
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
International journal of contemporary hospitality management
1
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Psychology & marketing
1
SpringerLink / Bücher
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
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ECONIS (ZBW)
17
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17
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1
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
2
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
3
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
4
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
5
Brand experience anatomy in hotels : an interpretive structural modeling approach
Khan, Imran
;
Rahman, Zillur
- In:
Cornell hospitality quarterly : CQ
58
(
2017
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10011730762
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
Retail brand experience : scale development and validation
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 435-451
Persistent link: https://www.econbiz.de/10011620591
Saved in:
8
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
9
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
10
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
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