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~person:"Miller, Dale"
~person:"Sarkar, Soumya"
~person:"Wang, Wei-Yue"
~type_genre:"Article in journal"
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Brand architecture
12
Markenarchitektur
12
Brand management
11
Markenführung
11
Corporate reputation
6
Firmenimage
6
B-to-B-Marketing
3
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Miller, Dale
Sarkar, Soumya
Wang, Wei-Yue
Balmer, John M. T.
24
Melewar, T. C.
11
Merrilees, Bill
7
Abratt, Russell
6
Bang, Nguyen
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Burghausen, Mario
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Chen, Weifeng
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Sharifah Faridah Syed Alwi
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Ind, Nicholas
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Mingione, Michela
5
Dev, Chekitan S.
4
Juntunen, Mari
4
Kleyn, Nicola
4
Rindell, Anne
4
Barnier, Virginie de
3
Cooper, Holly
3
Greyser, Stephen A.
3
Kernstock, Joachim
3
Navare, Jyoti
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Otubanjo, Olutayo
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Podnar, Klement
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Singh, Jaywant
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The journal of brand management : an international journal
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate reputation review : an international journal
1
International journal of business and emerging markets : IJBEM
1
International studies of management and organization
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Qualitative market research : an international journal
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ECONIS (ZBW)
12
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1
The corporate heritage brand paradox : managing the tension between continuity and change in luxury brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012668458
Saved in:
2
Corporate branding in an emerging business market : a phenomenological perspective
Pranjal, Piyush
;
Sarkar, Soumya
- In:
International journal of business and emerging markets …
12
(
2020
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012204605
Saved in:
3
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
4
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
5
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
6
Impact of voluntary disclosures on corporate brand equity
Sarkar, Soumya
;
Bhattacharjee, Titas
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10011739773
Saved in:
7
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
8
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
9
Brand-building and the elements of success : discoveries using historical analyses
Miller, Dale
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 92-111
Persistent link: https://www.econbiz.de/10010348880
Saved in:
10
Rebuilding community corporate brands : a total stakeholder involvement approach
Miller, Dale
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 172-179
Persistent link: https://www.econbiz.de/10009715056
Saved in:
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